As pet owners become more mindful of their dogs’ nutrition, the market for gourmet and human-grade pet foods has boomed. From wagyu beef recipes to fresh organ blends, there is no shortage of premium offerings that promise luxury and health in every bite.
But is gourmet always better?
At Topguard Feeds, we believe the smartest choice combines high-quality nutrition with everyday practicality. That’s why our Elite Range offers the same high meat content, superfood ingredients, and health benefits – without the short shelf life or high cost.
Gourmet and raw diets have surged in popularity, offering impressive fresh meat percentages and glossy marketing. These diets boast real benefits, but they also come with some drawbacks:
In the UK, foodborne illnesses linked to raw dog food remain a growing concern for both pets and their owners. Between March 2023 and February 2024, the UK Food Standards Agency (FSA) tested 380 raw pet food samples and found Salmonella present in 20% of them. Additionally, a study by the University of Bristol discovered that 87% of chicken-based raw dog food samples contained antibiotic-resistant E. coli—posing significant health risks to both dogs and humans.
These findings highlight the ongoing dangers associated with raw feeding. Contaminated pet food not only endangers your dog’s health but also increases the risk of cross-contamination in the home. This is particularly dangerous in households with young children, who may kiss or cuddle dogs shortly after they have eaten, unknowingly exposing themselves to harmful bacteria like Salmonella or E. coli.
To mitigate these risks, pet owners must follow strict hygiene practices, including proper storage, thorough handwashing, and sanitising surfaces after handling raw food.
The British Veterinary Association (BVA) identifies raw feeding as a “growing concern” due to reports of bacterial infections and nutritional issues. The PDSA also advises against raw diets, especially in households with vulnerable individuals like young children, pregnant women, or those with compromised immune systems, due to the potential for disease transmission from pathogens present in raw food.
We’ve developed a dry food range that matches gourmet meals in quality – but beats them on shelf life, convenience, and value. If you want the same tasty treats for your pooch but without the hassle – our Elite Range could be just what you need.
Up to 75% Meat Content
Each recipe contains up to 75% meat protein, including 35% freshly prepared meat or fish, making it perfect for strength, energy, and overall wellbeing.
Superfoods & Nutrient-Rich Ingredients
Our Elite recipes are enriched with real superfoods like:
Asparagus, papaya, spinach, dill, pumpkin, basil, turmeric, apple, blueberry, and more. All carefully selected for benefits such as joint support, healthy digestion, skin improvement, and immunity.
Cooked Using Freshtrusion™ Technology
Using our world-leading Freshtrusion™ technology, we gently cook meats at 82ºC to lock in flavour, protect proteins, and boost nutrient absorption. The result? A delicious, easily digestible kibble that helps your dog stay healthy, active, and happy.
Long Shelf Life & Easy Storage
No fridge space needed. No daily prep. Just open and serve—perfect for busy owners and active lifestyles.
Affordable Without Compromise
Premium pet nutrition should not cost a fortune. Our kibble delivers luxury-quality meals at an accessible price. Our 12kg bags have an average of 35 to 40 servings (based on a 30kg dog), which roughly equates to £1.50 to £2 a serving.
Our range includes:
Each recipe supports specific needs – whether it’s coat shine, muscle tone, digestive health, young or senior dog care.
You want what’s best for your dog – and so do we. That’s why Topguard Kibble is designed to give your pet:
Yes – when you choose a premium brand.
Top-quality kibble (like our Elite or Superior Range) contains balanced levels of protein, fats, carbs, vitamins, and minerals. Many now include superfoods, herbs, and omega oils for added health benefits.
It can be, but “natural” doesn’t always mean better.
Raw diets mimic what dogs might eat in the wild, but they lack regulation and often require supplementation to avoid nutritional deficiencies.
No, not always.
Raw food can carry harmful bacteria like Salmonella, E. coli, and Listeria, posing a risk to pets and humans – especially young children, elderly, or immunocompromised family members who may touch or kiss pets.
Yes.
Cases of foodborne illness from raw-fed dogs are rising, and pathogens can be shed in saliva or faeces. The risk is higher if hygiene, storage, and thawing guidelines aren’t strictly followed.
It helps.
Kibble provides some abrasive action, which can reduce plaque. Some kibbles are specifically formulated for dental health, unlike soft raw diets which can increase tartar build-up.
Kibble wins.
It’s shelf-stable, easy to portion, store, and travel with. Raw food requires freezing, careful defrosting, and must be used quickly to avoid spoilage.
Raw food is usually 2–3x more expensive than high-quality kibble.
Kibble provides excellent nutrition at a fraction of the cost, with less waste and longer shelf life.
Yes – if it’s complete and balanced.
Look for formulas high in meat content, added joint support, antioxidants, and designed for specific life stages or sensitivities (like our Elite Range with 65–75% meat and superfoods).
Raw advocates claim it can help, but properly formulated kibble with limited ingredients or novel proteins can do the same – without the risks of raw contamination.
High-quality kibble wins for consistency, safety, and science-backed nutrition.
It’s easier to ensure your dog gets everything they need, every day – without gaps or guesswork.
While raw food may appeal to some owners for its natural image, kibble is the smarter, safer, and more practical choice – especially when you choose a high-protein, nutrient-dense formula.